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Humboldt-Universität zu Berlin - Chair of Sport Sociology

CSR and Sport

Photo: (c) LSB NRW | Andrea Bowinkelmann

The shifting division of responsibility between state and society has also revived the debate on the voluntary social engagement of business in the field of sport, leisure, education, art, culture and health.

The debate not only focuses on patronage and philanthropy, on the one hand, and sponsorship, on the other. It is significantly influenced and shaped by Anglo-American concepts such as Corporate Social Responsibility (CSR) and Corporate Citizenship.

It is in this context that the Department for Sport Sociology carries out research and provides advice on the many facets of corporate civic engagement within a framework of basic research and application-oriented evaluation research.

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